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Harvesting Positivity

CAMPAIGN

Harvesting Positivity is a mental health campaign for college students.  It promotes positive self talk and a growth mindset, in an approachable way. 

This campaign gives students tools that they can easily integrate into their everyday routine. All resources given out are completely free and take virtually no time. 

The target audience is students who don't have the time or money for mental help, but still want to better themselves.

The primary objective was to ensure the campaign’s visual elements were aesthetically pleasing and purposefully designed. 

DATE : 2023

SOFTWARE : ADOBE ILLUSTRATOR. ADOBE INDESIGN. ADOBE PHOTOSHOP. PROCREATE

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