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All Ohio Balloon Festival

EVENT BRANDING

The All Ohio Balloon Festival has been around for 75 years and was in need of a fresh look.

 

I used a lot of bright colors and bubbly text to reflect the hot air balloons.

 

The event didn’t have much uniformity. I changed this by using a strong color palette along with graphics that would speak to the target audience.

 

This event has more than hot air balloons; it has music, food, and activities for all ages.

 

I showed the other aspects of the events in posters and other deliverables while keeping hot air balloons as the main focus.

DATE : 2023

SOFTWARE : ADOBE ILLUSTRATOR. ADOBE INDESIGN. ADOBE PHOTOSHOP. PROCREATE

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